RISING 2023

I’ve been drawn to the arts throughout my professional and personal life, so I felt very lucky and excited to work with RISING this year. In a short time, RISING has made a name for itself as a vibrant and diverse festival, celebrating “music, food and culture, under moonlight, in the heart of Naarm (Melbourne)”.

RISING has an immediately recognisable and rich brand identity that I was able to familiarise myself with in a short space of time. This was crucial in order to consistently produce immaculate assets in line with RISING’s aesthetic practice, as well as to experiment with it to create fresh and creative works.

My work for RISING included print and digital assets for marketing purposes, as well as for use during the festival, such as animated and static social media and web assets, posters, packaging, and icon, signage, map, and merchandise design. It was a real treat to see some of this work displayed all over the city; from The Forum to Flinders Street Station, from the Melbourne Town Hall to Federation Square.